General

Activation Community and Imaginative and prescient Leisure Enters into a Strategic Cooperation



HONG KONG, July 8, 2021 – (ACN Newswire) – A provider of constructed-in marketing and marketing alternate solutions in Larger China, Activation Community Holdings Restricted (“Activation” or the “Company”, collectively, the “Community”, stock code: 9919), has entered into a strategic cooperation with Imaginative and prescient Future (Shanghai) Media Expertise Co., Ltd.(“Imaginative and prescient Leisure”) to acquire a joint project, by which Activation owns majority shares. The companions will collectively discover the massive doubtless of livestream e-commerce alternate at the forefront of the digital marketing and marketing realm in mainland China.

Pursuant to the strategic cooperation, the two parties will collectively operate DouYin key conception leaders (“KOLs”) livestream alternate and DouYin imprint alternate to support luxurious and trendy life-style producers. The joint project will marry Activation’s celeb and imprint resources with Imaginative and prescient Leisure’s rich experiences within the livestream e-commerce sector to support producers make bigger on-line marketing and marketing and their e-commerce alternate on the DouYin platform. It might in all probability possibly possibly plan on its knowledgeable marketing and marketing capabilities to suppose in extra live e-commerce celebrities, and nurture DouYin KOLs to make a DouYin KOLs matrix. Final three hundred and sixty five days, Activation basically based the MCN group Avant Plus, which with its rich experiences and resources within the fad industry, has solid lengthy-time-frame cooperation with a proper series of model-atmosphere celebrities and KOLs, including the infamous actress Charmaine Sheh, the fad blogger Jiangnan BoyNam and “Di Bai Nai Nai”, assisting them in atmosphere up social media accounts thereby facilitate be aware-of-mouth marketing and marketing for vogue and opulent producers. After Avant Plus, the Community will, through such cooperation with Imaginative and prescient Leisure, try to realize commercial imprint marketing by the DouYin KOLs matrix, taking and promoting customers’ merchandise through livestreaming to acquire a closed-loop by producing alternate website online traffic with marketing + e-commerce. And leveraging the excessive person stickiness on DouYin platform, the Community will procedure the dividend from celeb livestream e-commerce and make a brand sleek ecological model of celeb livestreaming and DouYin e-commerce.

Mr. Steve Lau Kam Yiu, Joint-Chairman and Chief Executive Officer of Activation, acknowledged, “As one in all the main companies to faucet the ability of DouYin, Imaginative and prescient Leisure has intensive journey in increasing livestream e-commerce alternate and thorough understanding of the DouYin ecology and model sample. It has been amongst those topping DouYin’s constructed-in group ranking for 2 consecutive years, and has contracts with bigger than 120,000 KOLs and celebrities including Zhu Zixiao, Yu Zhen and Yuan Chengjie. The corporate additionally has rich journey in working DouYin megastar accounts and in livestream e-commerce cooperation, with bigger than 2,000 producers as lengthy-time-frame companions. Whereas Activation, with the luxurious merchandise and vogue industry as its focal point, has constructed up a mettlesome related buyer lifeless. This partnership will toughen the Community’s capabilities in live e-commerce at the frontier of digital marketing and marketing to support producers make a closed-loop alternate from marketing and marketing to sales. In the lengthy plod, the Community will proceed to, through assorted partnerships, step up investment in making improvements to the professionalism and competitiveness of its digital marketing and marketing and imprint promotion endeavors.”

In the previous few years, the e-commerce agency operation companies and products and e-commerce companies and products markets in mainland China occupy persisted to develop all of sudden. In 2019, the total transaction of live e-commerce amounted to RMB451.29 billion, a 200% boost three hundred and sixty five days-on-three hundred and sixty five days, and the reasonably stable grunt momentum is predicted to proceed within the impending two years. With swear platforms and e-commerce transactions change into extra and extra constructed-in, the penetration rate of live declares is predicted to boost from 4.5% in 2019 to 20.3% in 2022. Alive to customers’ changing spending patterns, Activation is ready to make deployment within the gap, in yelp to support luxurious and vogue producers, beforehand uncommon players within the live broadcast arena, preserve end the mushrooming alternate opportunities therein.

About Activation Community Holdings Restricted

Activation Community Holdings Restricted is a number one and immediate-increasing constructed-in marketing and marketing alternate solutions provider and imprint/IP operator focusing on providing in Larger China experiential marketing and marketing, digital and imprint verbal change, and public kinfolk companies and products. It is far the supreme constructed-in marketing and marketing company serving luxurious and as much as date producers in Larger China, claiming a 7% a part of the market. Its shares had been listed on the Major Board of The Stock Commerce of Hong Kong Restricted on January 16, 2020. The Community additionally focuses within the IP activation and sports activities IP activation sectors. Sports activities IP activation alternate covers uncommon rights to put collectively authorized events with LaLiga Club imprint and Le Tour de France imprint in China. The Company has saved hastening comprehensive deployment of its digital marketing and marketing skill, including atmosphere up the MCN group, securing e-commerce sales of derivatives of LaLiga Club and Le Tour de France and providing effective marketing and marketing and live e-commerce companies and products to producers, thereby make a closed loop – marketing and marketing to sales – machine.

About Imaginative and prescient Future (Shanghai) Media Expertise Co., Ltd.

As a number one multimedia repeat provider group within the PRC, Imaginative and prescient Future (Shanghai) Media Expertise Co., Ltd. is committed to the megastar e-commerce alternate, with a series of branches in first-tier cities equivalent to Beijing, Shanghai and Hangzhou. Since its institution, it has been in a number one station within the discipline of megastar and KOL livestreaming and e-commerce companies within the PRC. Its main companies consist of livestreaming, e-commerce, gaming, marketing, facts float, brief video, etc. The corporate is professionally committed to the comprehensive practising, packaging and publicity of signed livestreaming artists as successfully as the provision of first-class proficient hosts for its absorb platform and the industry through a “Vital person Host Coaching Program” in yelp to advertise the wholesome and clean model of the livestreaming industry. With its knowledgeable operation crew, it could in all probability possibly additionally put collectively up extra amateur hosts and enable extra stars to play an active role in livestreaming.

Media Enquiry:

Strategic Financial Family participants Restricted

Mandy Lumber +852 2864 4812 [email protected]

Eddie Li +852 2114 4170 [email protected]

Corinne Ho +852 2114 4911 [email protected]

Internet page: http://www.sprg.com.hk


Subject: Press launch summary



Source: Activation Community Holdings Restricted


Sectors: Media & Advertising and marketing, Advertising and marketing


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