Algorithms Obtained’t Resolve All Your Pricing Concerns

October 19, 2021

Marco Bertini, marketing professor at Esade Exchange Faculty, says extra and extra corporations are turning to pricing algorithms to maximise earnings. But many are unaware of a pleasant downside. The fixed tag shifts can distress the notion of the put and its products. He warns that overreliance on synthetic intelligence and machine finding out with out fascinated with human psychology would possibly per chance cause excessive distress to the client relationship. And he outlines steps managers ought to defend, at the side of implementing guardrails, overrides, and better verbal substitute ways. With London Exchange Faculty professor Oded Koenigsberg, Bertini wrote the HBR article “The Pitfalls of Pricing Algorithms.”

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