Ben & Jerry’s, Magnum, and Hellmann’s lead Unilever Q1 2021 meals sales: ‘Foods and refreshments did maintain a undoubtedly appropriate quarter,’ says CEO

Underlying sales speak in North The United States elevated 4.3% for the quarter someday of all its consumer products categories pushed by endured search info from for foods consumed at dwelling, mentioned the firm.

“We search info from that search info from for hygiene and in-dwelling foods will remain elevated than pre-COVID ranges even supposing we can start to lap sturdy comparators, and we are going to idea some slowing,” ​mentioned Unilever CEO Alan W. Jope on the firm’s Q1 2021 earnings call closing week. 

Coinciding with its sturdy efficiency someday of its key enterprise segments, Unilever announced a portion buyback program of up to €3bn (USD$2.5bn) initiating this month, a circulate which shows the firm’s “sturdy cash-waft problem and steadiness sheet,”​ mentioned Jope.

Elevated ice cream search info from, Hellmann’s registers double-digit speak

“Foods and refreshments did maintain a undoubtedly appropriate quarter with almost 10% USG (underlying sales speak), over 7% volume speak and appropriate ticket speak at 2.3%. In-dwelling speak became again double-digit as search info from for dwelling cooking and in particular ice cream remained high,”​ mentioned Jope.

By ticket, Ben & Jerry’s grew sales by over 30% for the quarter when put next to Q1 2020, and Magnum ice cream ticket moreover grew by double digits supported by the ticket’s most modern flavor start, Double Gold Caramel Billionaire, someday of sticks and pint formats, famed Jope.  


In its youngsters section, the firm moreover launched Spiderman-branded popsicles as phase of its Disney differ, which meet the firm’s nutritional standards of 110 energy or fewer per serving.

In step with IRI sales info, US retail dollar sales of ice cream grew 16.8% and unit sales grew 12% in the 52 weeks ending Dec. 27, 2020. Frozen novelties dollar sales elevated 18.1%, with unit sales up 10.6% over the identical length.

“We proceed to achieve customers directly at their dwelling and on their sofas thru our Ice Cream Now enterprise which delivers ice cream to your door, and this again doubled sales and continues to enlarge distribution attain,”​ added Jope.

Hellmann’s Mayonnaise moreover experienced elevated sales for the quarter pushed by unique marketing tactics and promoting and unique plant-based mostly exclusively mostly product innovations, famed Jope.

“Hellmann’s grew double digits with the ticket’s first-ever promoting for the length of the US Astronomical Bowl  and our vegan mayonnaise has rolled out someday of 30 markets someday of retail and foodservice. We’re extending to the differ to unique formats be pleased a squeeze bottle as successfully as flavor variants that are being launched someday of key markets,”​ he mentioned. 

Unilever’s out-of-dwelling-based mostly enterprise started to point indicators of a silly recovery in Q1 2021, mentioned Jope: “The out-of-dwelling foods enterprise has returned to speak vs. 2020. However at a entire stage we’re unruffled tracking below a 2019 contemptible. We’ll be working with our partners to totally leverage the sales acceleration as and when restrictions are relaxed​.” 

Personalized Weight reduction program 

Exterior of meals, Unilever has made a focused funding in the dwelling of interior most weight loss program making key acquisitions of high-speak manufacturers including Olly (purchased in 2019​), SmartyPants Nutritional vitamins, and nootropic supplement ticket, Onnit​.

“We proceed to develop snappy and add scale in functional weight loss program,”​ mentioned Jobe. “We’re moreover making appropriate progress on our strategic change agenda – the priority segments of prestige magnificence and functional weight loss program are the two categories where we’ve been the most acquisitive currently, and moreover they’re performing successfully.”


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