Bragg Gaming Speeds up Entry into the US iGaming Market; Acquires Nevada-Essentially basically based Shuffle Games

Creator of the article:

Business Wire

iGaming skills and notify consultants combine to snappy-music US market sigh

TORONTO — World B2B gaming skills and notify provider Bragg Gaming Neighborhood ( TSX:BRAG, OTC:BRGGD) (“Bragg” or the “Company“) has entered correct into a definitive agreement to develop Shuffle Games LLC (“Shuffle”), a Reno, Nevada basically based completely B2B gaming skills and notify provider currently servicing the US market (the “Transaction”), subject to regulatory approval.

Bragg and Shuffle as we state announced they maintain got entered correct into a merger agreement, below which Bragg has agreed to develop Shuffle in a cash and stock transaction for a engage label of roughly USD30 million. Below the deal the sellers of Shuffle will obtain USD10 million in cash and USD20 million most incessantly shares of Bragg of which USD5 million most incessantly shares will be issued on closing and the balance over the following three years. The Transaction will shut following final approval from notify gaming regulators and pride of more than a few old-fashioned closing stipulations.

The Transaction provides a compelling strategic and monetary rationale and is consistent with Bragg’s beforehand announced device to diversify its income from European markets and grow its US operations to capitalize on the increasing US and Canadian on-line on line casino markets. The Transaction serves to without delay set Bragg’s US running footprint setting the muse for the Company’s sigh device in the notify.


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Shuffle, through its personnel of 30+ professionals will provide Bragg with quick technical, product, regulatory and compliance skills particular to the US market, reducing time-to-market and de-risking US deployment. Following closing, Shuffle’s founder and CEO Kent Younger, who brings over 30 years of gaming sector executive ride, will without delay be half of Bragg as President – Americas and would possibly play a key operate in the Company’s US market roll-out sigh device.

Through the Transaction Bragg will ticket earn entry to to key strategic operator relationships in the US including BetMGM / Yowl Digital, Caesars, FanDuel, Golden Nugget, Arduous Rock, DraftKings, TwinSpires, Penn National Gaming, Hotels, Parx, Trail Highway Interactive, Unibet and WynnBet. The Company intends to leverage these key operator relationships to heinous-promote its novel on line casino notify currently are residing in European markets while persevering with to earn its US-centric notify creation. Shuffle’s some distance-off gaming server and on line casino notify are completely licensed and dispensed in Fresh Jersey, Pennsylvania and Michigan, and is licensed with deployment pending in British Columbia, Canada.

The mixed offering of Shuffle and Bragg’s wholly owned subsidiary ORYX Gaming (“Oryx”), positions the Company to notify an enhanced fleshy turnkey iGaming, sports having a wager and player engagement platform into the immediate increasing US market. The initial planning of technical integrations between Shuffle and Oryx are currently underway and the mixed offering delivers the advantages of Oryx’s developed turnkey Player Engagement Platform with Shuffle’s skills, local market skills and US operator relationships. Additionally, the Transaction deepens Bragg’s global sigh resources with Shuffle’s novel sigh center situated in Chennai, India.

“Shuffle’s novel notify gaming licenses and established integrations with on-line on line casino operators, comprising the bulk of the US market uniquely positions our Company for future sigh in the North American market” acknowledged Richard Carter, Chief Executive Officer of Bragg Gaming. “This transaction lays a solid foundation for our device of making a tier one vertically built-in iGaming business in the US.”

“We now maintain viewed from the European market that the ability to notify finest-in-class proprietary notify alongside a fleshy turnkey iGaming and player management platform is a essential to building a worthwhile B2B on-line on line casino skills provider. The cornerstone of our future sigh device will involve bringing finest-in-class notify in-home during the early innings of the US sigh story to notify our company for prolonged-term success.


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“We imagine this Transaction will be transformative for the Company, providing fundamental definite impact for our respective workers, prospects, and shareholders. Shuffle’s authorized product and talented personnel without delay expands our local market footprint and brings a wealth of US market know-uncover how to the neighborhood, including critical product, technical, regulatory and compliance skills.

“We welcome Kent and the total personnel onboard and we uncover ahead to combining Shuffle and Oryx capabilities to provide recent fleshy turnkey gaming alternate choices in the US and Canadian iGaming industries.”

“On behalf of the total Shuffle personnel, we are overjoyed to sing this acquisition which is in a position to better notify the mixed company to elongate its reinforce of the immediate increasing US iGaming market with our proprietary and third-occasion notify and our main some distance-off gaming server skills,” commented Kent Younger, Shuffle Games’ Founder and Chief Executive Officer.

“Since we became most definitely the most first RGS and iGaming notify companies accredited for on-line gaming in the US, we maintain grown our footprint in Fresh Jersey, Pennsylvania and Michigan and been accredited to operate in British Columbia. To boot to strengthening our reinforce of our novel prospects and markets, this acquisition will streak up Shuffle’s ability to elongate our notify library, pursue recent markets and leverage our skills to enhance iGaming right here and in recent markets as they beginning. We are extremely inflamed to be becoming a member of the Bragg personnel and uncover ahead to a extremely worthwhile future together.”

Shuffle Games Highlights

  • Proprietary ROC™ some distance-off gaming server and on line casino sport titles developed by in-home studios in North The USA and Chennai, India.
  • Licensed to distribute a range of extremely recent iGaming titles from a large quantity of high-tier services.
  • Integrated with the total essential US iGaming operators, including BetMGM / Yowl Digital, Caesars, FanDuel, Golden Nugget, Arduous Rock, DraftKings, TwinSpires, Penn National Gaming, Hotels, Parx, Trail Highway Interactive, Unibet and WynnBet.
  • Licensed and are residing in Fresh Jersey, Pennsylvania and Michigan; licensed with deployment pending in British Columbia, Canada.
  • Essentially based in 2012 by iGaming entrepreneur and inclined senior Aristocrat and Aruze executive Kent Younger.
  • Founder Kent Younger is a gaming industry old-fashioned with over 30 years’ ride in the sector. He has held a large quantity of executive positions all around the gaming industry including at Aristocrat, the put he spent ten years. After leaving Aristocrat he founded, and later sold, third-occasion notify company Gorgeous Blue Gaming to Aruze Gaming the put he held the notify of Current Supervisor – USA. Kent has served as a board member to GSA and a committee advisor to G2E.


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Bragg Gaming Neighborhood Highlights

  • Leading global business-to-business gaming skills and notify provider serving markets basically in Europe and Latin The USA by its proprietary ORYX Gaming fleshy turnkey resolution.
  • Its modular, scalable and completely customizable ORYX Gaming skills and notify alternate choices had been developed, licensed, launched and operated on behalf of higher than 125 iGaming and sports having a wager operators worldwide.
  • The fleshy ORYX turnkey resolution provides on-line on line casino, sportsbook and lottery operations including the proprietary ORYX some distance-off games server, ORYX Hub and the noteworthy recent Player Engagement Platform (PEP).
  • The modern PEP suite of engagement tools provides confirmed retention-boosting gamification aspects equivalent to Quests, Achievements, Leaderboards, Tournaments and bespoke Jackpot sport promotions.
  • Richard Carter became as soon as currently announced as CEO of Bragg, transferring from the notify of Chairman he has held since October 2020.

The Transaction is predicted to shut in uninteresting Q4 2021, subject to old-fashioned working capital adjustments, required regulatory approvals and assorted old-fashioned closing stipulations.

About Shuffle Games

A leader in Some distance off Gaming Server skills and interactive notify, Shuffle Games specializes in designing and developing world-class gaming notify and finest-in-class interactive technologies for regulated B2B social and precise cash gaming markets. Produced in HTML5 layout and appropriate all over desktop and additional than one mobile purposes, the Shuffle notify portfolio entails a versatile range of proprietary and third-occasion titles, every featuring a outlandish and taking part theme enhanced with stellar graphics, sounds and aspects.

Essentially based in Reno, Nevada in 2012, Shuffle Games has notify and RGS licensing agreements with a large quantity of high-tier gaming notify services including Konami Gaming, Everi and Unbelievable Technologies. Additional info about Shuffle Games is on hand on-line at www.spingames.gain.

About Bragg Gaming Neighborhood

Bragg Gaming Neighborhood ( TSX:BRAG, OTC:BRGGD) is a global B2B gaming skills and notify provider. Since its inception in 2012, Bragg has grown to embody operations all over Europe and Latin The USA and is expanding correct into a global pressure all around the increasing global on-line gaming market.

Through its wholly owned subsidiary ORYX, Bragg delivers an modern business-to-business iGaming platform, on line casino notify aggregator, managed sportsbook and managed services provider, offering slicing-edge notify from main studios.


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Bragg’s ORYX Gaming is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its notify is licensed or accredited in 18 assorted essential jurisdictions. Underpinning Bragg Gaming Neighborhood’s commitment to files security, ORYX Gaming became as soon as currently awarded an ISO/IEC 27001 certificate.

Cautionary Voice Relating to Ahead-Having a survey Details

This news release would possibly own ahead-looking out statements or “ahead-looking out files” all around the that come of appropriate Canadian securities laws (“ahead-looking out statements”). Usually, however no longer continuously, ahead-looking out statements would possibly moreover be recognized by come of words equivalent to “plans”, “expects” or “does no longer ask”, “is predicted”, “value range”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates” or “does no longer take a seat up for”, or “believes”, or describes a “aim”, or variation of such words and phrases or notify that sure actions, events or outcomes “would possibly”, “would possibly”, “would”, “would possibly” or “will” be taken, happen or be performed.

Ahead-looking out statements on this news release embody, however are no longer restricted to, files and statements referring to: the predicted advantages of the Transaction; the Company’s belief that the Transaction can maintain a definite impact on its workers, prospects and shareholders; the Company acquiring and/or satisfying old-fashioned approvals and prerequisites; and expectations for assorted economic, business, and/or aggressive factors.

All ahead-looking out statements replicate the Company’s beliefs and assumptions basically based completely on files on hand at the time the statements were made. Right outcomes or events would possibly range from those predicted in these ahead-looking out statements. All of the Company’s ahead-looking out statements are qualified by the assumptions that are stated or inherent in such ahead-looking out statements, including the assumptions listed below. Despite the indisputable truth that the Company believes that these assumptions are real looking, this list is no longer exhaustive of factors that would possibly maintain an impact on any of the ahead-looking out statements. The most essential assumptions which had been made in connection with the ahead-looking out statements embody the following: the impact of COVID-19 on the business of the Company; the countercyclical sigh of the business of the Company; the regulatory regime governing the business of the Company; the operations of the Company; the services and products of the Company; the Company’s prospects; acquisition opportunities; the sigh of the Company’s business, that would possibly no longer be performed or realized all around the time frames stated or at all; and the predicted dimension and/or income associated with the gaming market globally.


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Ahead-looking out statements involve identified and unknown dangers, future events, stipulations, uncertainties and assorted factors that would possibly notify off precise outcomes, efficiency or achievements to be materially assorted from any future outcomes, prediction, projection, forecast, efficiency or achievements expressed or implied by the ahead-looking out statements. Such factors embody, among others, the following: dangers associated with frequent economic stipulations; negative industry events; future legislative and regulatory developments; the shortcoming to earn entry to adequate capital from inner and external sources; the shortcoming to earn entry to adequate capital on really helpful phrases; realization of sigh estimates, earnings tax and regulatory issues; the ability of the Company to put in pressure its business strategies; competitors; economic and monetary stipulations, including volatility in hobby and alternate rates, commodity and equity prices; the estimated dimension of the gaming market globally; adjustments in buyer ask; disruptions to our skills community including pc programs and instrument; natural events equivalent to excessive weather, fires, floods and earthquakes; and dangers connected to health pandemics and the outbreak of communicable diseases, such because the novel outbreak of COVID-19.

Despite the indisputable truth that the Company has attempted to name essential factors that would possibly notify off precise actions, events or outcomes to range materially from those described in ahead-looking out statements, there will be assorted factors that notify off actions, events or outcomes now to now not be as anticipated, estimated or intended. There would possibly moreover be no assurance that ahead-looking out statements will level to to be upright, as precise outcomes and future events would possibly range materially from those anticipated in such statements. Accordingly, readers would possibly peaceful no longer notify undue reliance on ahead-looking out statements.

Any ahead-looking out statement made by the Company on this news release or the earnings name is basically based completely finest on files currently on hand to the Company and speaks finest as of the date on which it is some distance made. With the exception of as required by appropriate securities laws, the Company nor any of its management or directors undertake no responsibility to publicly substitute any ahead-looking out statement, whether written or oral, that will be made occasionally, whether as a outcomes of recent files, future developments or in every other case.


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Neither TSX nor its Regulation Companies and products Provider (as that term is defined in the insurance policies of the TSX) accepts responsibility for the adequacy or accuracy of this news release.

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For Bragg Gaming Neighborhood, contact:

Yaniv Spielberg, CSO, Bragg Gaming Neighborhood

[email protected]

For media enquiries or interviews, please contact:

Hayley Suchanek, Kaiser & Companions Communications

[email protected]


For investor enquiries, please contact:

David Gentry

[email protected]



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