Carl Pei’s Nothing has received the branding of defunct phone trace Needed

Andy Rubin’s Needed would possibly possibly fair secure a 2nd likelihood at lifestyles. Nothing, the new startup from OnePlus co-founder Carl Pei, has received the firm’s branding. Digging by the UK Mental Property Office database, 9to5Google chanced on that Rubin transferred possession of Needed’s logos and logo to Pei’s new challenge on January Sixth, 2021. It’s no longer sure if the startup also picked up Needed’s patents, nor what it plans to attain with the trace and logos now that it owns them.

When Pei first shared well-known formula about Nothing earlier this month, he stated its first product would be a pair of wireless earphones and promised more gadgets later in 2021. “We’re constructing an ecosystem of natty gadgets,” he told Bloomberg. “We’ll beginning with less complicated products, wireless earbuds. We’re going to have more than one products correct by the year, no longer factual audio products, and at closing we would like to manufacture it so these gadgets discuss about with each completely different.”

If shopping up Needed’s logos is an illustration Nothing plans to free up a phone, the firm is playing the legacy of Rubin’s startup will attain it more correct than depraved. For all of its failings, Needed had a passionate fanbase that loved the PH-1, the finest phone it released. On the other hand, the firm was mired in controversy after it came out that Rubin would possibly possibly fair no longer have been clear referring to the particular causes he left Google in 2014.

Even supposing Nothing finally ends up sitting on the logos, Needed’s legacy is prone to reside in completely different programs. On the tip of 2020, more than two dozen faded workers ended up at OSOM Products, a firm based by Jason Keats, Needed’s faded head of R&D. The startup plans to free up a privacy-centered Android tool later this year. Within the interval in-between, Nothing has promised to allotment more well-known formula about its upcoming gadgets at the quit of February.

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