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Disrupting alt milk with oat powder: ‘By reducing packaging wreck and transport miles, we sell a sustainable scheme of drinking milk’

Dairy that you’ll also name to mind picks own long past from energy to energy in latest years. In line with Market Glimpse Account, the global market was valued at $19.2bn in 2019. The market analysts predict a y-o-y enhance rate of 11.4% unless 2027.

A key driver of their uptake concerns the sustainability of oat, almond, soy, rice, and coconut milk that you’ll also name to mind picks, amongst others, in contrast to cow’s milk. Researchers estimate that one glass of dairy milk is liable for three times as many greenhouse gas (GHG) emissions in contrast to dairy-free that you’ll also name to mind picks. Plant-basically basically based mostly beverages in this house furthermore employ a good deal much less land and water.

However is there a strategy for plant-basically basically based mostly drinks to be even more sustainable? German entrepreneur Philip von Hang and his co-founder Katia Helf judge they has stumbled on a strategy. This latest mission, centred round oat milk, cuts packaging wreck and transport emissions, von Hang urged FoodNavigator: “We are promoting a sustainable scheme of drinking milk.”

Shake it ‘til you plot it

Von Hang worked in coffee sooner than turning his hand to alt milk. The entrepreneur recalled how his coffee customers wished him to diversify into milk distribution. “We tried to stammer milk,” ​he recounted. “However from an operations standpoint, it was so tense to own litres and tonnes of liquid that or not it’s crucial to switch round.”

At the same time, von Hang’s customers had been complaining about having to cast off an complete lot of Tetra Pak cartons per week. “I needed to decrease the complexity of logistics while furthermore reducing packaging wreck,” ​he urged this e-newsletter. 

Blue Farm’s oat powder is designed to own supreme that. Equipped in flexible packaging, a 375g packet of oat unsuitable makes as a lot as four litres of oat milk, and a 775g packet makes as a lot as eight litres.

It arrives within the letterbox, patrons dose out the powder into a bottle, add water, and shake for five to 10 seconds ‘to enact a original and creamy oat milk’.

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Portray source: Blue Farm

For von Hang, the sustainability advantages are obvious. “We now own much less packaging wreck and fewer transport emissions, because we’re not transport litres of water from A to B to C.”

Having lunge the numbers, Blue Farm can verify its product saves better than 80% packaging wreck. The packaging saved, certainly, furthermore has a neighborhood climate footprint, “so we furthermore set on CO₂ there,” ​the CEO explained. The initiate-up estimates it saves discontinuance to 70% on transport costs thanks to house and weight efficiencies.

However does it employ much less water total?

Whether Blue Farm saves on water total is a sexy more advanced query, on condition that some water is popular within the production of the oat unsuitable, then dried off, sooner than being added all another time by the person.

Producing Blue Farm’s oat unsuitable is a multi-step direction of. To initiate with, the oats are jumbled alongside with water and enzymes to kickstart a fermentation direction of. This helps invent the candy, silky, and creamy attributes within the executed product, the CEO explained. “There is a explicit cooling and heating direction of to manipulate the job of these enzymes in a definite scheme.”

This direction of produces a ‘highly concentrated oat slurry’, which is then dried so that you can allow for straightforward mixing in a while – ‘right here is the magic for the duration of’, talked about von Hang. “It formula that the particles dry and mix in a explicit scheme all the scheme by scheme of the drying direction of, that within the occasion you add water, there are no chunks. Rather, it dissolves with out announce.” ​ 

Overall, the direction of is ‘not a long way more water atmosphere pleasant’ than other oat milks. “However we own work with much less water within the production direction of. To plot one litre of oat milk, one more firm would employ one litre of water for the duration of,” ​the founder explained. “And we employ about 250-300ml max. Clearly water is then added later by the client. What is bright, is that we don’t ship the water round.”

Food regimen: ‘It’s more about what we leave out’

In general, the nutritional profile of oat milk is ‘perfect’, however ‘not spectacular’, explained von Hang. Whereas Blue Farm’s oat offering is never any various (per 100ml oat drink, the product contains 0.65g protein, 1.33g sugar, 0.06g fibre, 0.48g fleshy, and nil.02g salt), the founder pressured out it’s what’s not on the substances checklist that counts.

Whereas oat milk competitor products may perhaps perhaps perhaps own vegetable oils and stabilisers, Blue Farm’s first product contains supreme oats and salt. “The advantages are more about what we leave out, as one more of what is in it. We don’t want to add any preservatives, no stabilisers, no binders, gums, or fillers. There are no hidden sugars, and supreme a extremely minute quantity of salt,” ​we had been urged. “So all that indubitably makes our product more wholesome.”

As Blue Farm expands its vary, it expects its substances checklist will develop – with weight loss program in mind. “Currently we simplest own one product in-retailer, however we’re for the duration of of trend more milks which may perhaps perhaps be fortified or enriched with supplements we judge our prospects are lacking.”

Von Hang persevered: “We want to own many more products which may perhaps perhaps be complementary to our milk that beef up the weight loss program and properly being of our prospects.”

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Co-founders Katia Helf and Philip von Hang. Portray source: Blue Farm

The initiate-up furthermore believes its product is brisker than that of its opponents, which von Hang says can own sit down within the supermarket ‘for months’. “The microbiology is re-activated as rapidly as water is added to the powder, so we’re asserting the milk is kind of as original as right original oat milk – it’s customarily made in a one 2d within the occasion you add the water.”

Commercialisation strategy

Blue Farm identifies in the initiating as a announce-to-person (D2C) effect. On the opposite hand, being in powder format opens up a vary of distribution alternatives.

The firm ‘sees capability’ in retail, and has rolled out its product into zero wreck stores in Germany. Blue Farm will furthermore glimpse to accomplice with specialised on-line retailers.

Foodservice is one more channel on the initiate-up’s radar. “Once gastronomy opens, that shall be a substantial announce for us. The gastronomy advantages are very apparent – a good deal of cafes file struggles with storage, and our product saves 80% storage. Some own already requested to be capabilities of sale. However for the 2d, it’s mostly D2C. We teach we’re ‘bringing the milkman abet’.”

Price-wise, Blue Farm’s product sits within the top rate oat milk vary. One litre of oat milk works out at €2.19, which von Hang talked about places it within the same bracket as Oatly. At the same time, he pressured out it’s a high quality product, with oats sourced from Germany, the set aside it’s furthermore produced. Extra savings also will likely be made by shopping in bulk, or by shopping a month-to-month subscription.

Having formally launched supreme last month, Blue Farm has already bought rave reviews, we had been urged. Patrons file the product not simplest mixes properly with sizzling drinks, however has perfect foaming properties.

Inviting forward, the initiate-up is taking a glimpse to raise an funding round within the summer season, which this can employ to enhance its product portfolio and enhance its presence beyond Germany. With out giving too a lot away, von Hang talked about he has his note on three markets within Europe. “We idea to begin there within the summer season.”

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