Ericsson Emodo Joins Network Promoting Initiative, Advancing Its Mission to Reinforce Extremely-Effective, Privacy-Centered Campaigns

Following its originate of ID-less, predictive ad concentrating on, Emodo’s acceptance into NAI demonstrates its distinctive commitment to data privacy innovation


Emodo, an Ericsson firm providing high-affect viewers, stock, and artistic promoting alternatives, presently presented its acceptance into the Network Promoting Initiative (NAI), a now no longer-for-profit dedicated to responsible data series and its spend for digital promoting. Becoming a member of the NAI validates Emodo’s distinctive privacy-centric promoting technology, and furthers the firm’s commitment to raising the industry customary for privacy.

“Our group sees unique regulations and regulations from executive and regulatory our bodies as an exhilarating call to supply protection to patrons and innovate privacy choices,” said Kelly Anderson, Emodo Senior Vice President and Head of Files Privacy and Protection. “High-quality and high-affect promoting must no longer be mutually unfamiliar with declaring consumer privacy. We’re honored to be a member of the NAI and their standards plot the industry in privacy-centered alternatives for advertisers with out compromising scale, quality, or campaign affect.” 

NAI is the solely membership group comprised solely of third-occasion digital promoting corporations and holds people accountable for compliance with its Codes of Conduct, the gold customary principles for self-law of third-occasion promoting, ad-tech, and connected corporations. Amongst other necessities, the code offers strict guidelines for the spend of offline data for tailor-made promoting and requires decide-in consent to spend accurate space data for ad starting up and reporting. 

Emodo is pioneering a brand unique class of innovative, privacy-forward alternatives designed to lend a hand advertisers attain audiences with every relevance and scale, with out tool IDs. Emodo Audiences consist of particular predictive segments powered by machine studying. Leveraging a full bunch of actual-time data capabilities, its developed algorithms predict viewers designations for a given programmatic ad alternative, classifying repeat requests into viewers segments in actual-time with out compromising consumer privacy. 

“Emodo is making a public commitment to the solely practices for privacy and transparency, belief, and accountability within the NAI Code of Conduct,” said NAI President and CEO Leigh Freund, welcoming Emodo. “The NAI neighborhood will profit from Emodo’s expertise as a waddle-setter in 5G and AI alternatives and as an innovator within the promoting and data analytics dwelling.”

Emodo’s data is managed and utilized the spend of processes that search for privacy-by-fabricate and are solely compliant with regional law and standards equivalent to GDPR, CCPA, IAB, TCF 2.0, and now NAI. 

To learn more about Emodo’s privacy-centric ad tech alternatives, seek the advice of with: Emodoinc.com

About Ericsson Emodo 

Emodo is the fair provider of high-affect viewers, stock and artistic alternatives that elevate campaign outcomes thru the software program of machine studying technologies. The firm’s machine studying units proactively title top-performing stock and audiences, pre-repeat. Emodo’s ML units are constantly trained by the industry’s most correct truth units, at the side of unfamiliar data from mobile telcos and networks. By its horizontally-built-in platform, Emodo offers every supply- and quiz-aspect capabilities and a highly-optimized course for every patrons and sellers. Emodo alternatives are available thru every leading DSP and thru Managed Provider, making it easy for advertisers to get on the other hand they need.

Emodo is a completely-owned subsidiary of Ericsson, a world leader in telecommunications technology and companies that powers billions of mobile connections worldwide.


Contact Files
Kathryn Ryan
Epic Supervisor
VSC on behalf of Emodo
[email protected]

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