Ford’s most modern Mustang Mach-E vs. The entire lot campaign objectives to atomize buyer misconceptions on all-electrical autos. Per Ford and Google Trends, car comparison searches the utilization of the “versus” key phrase went up 64-p.c prior to now year, with most queries centering on electrical autos.
“Mustang has always been disruptive, and the all-new all-electrical Mustang will not be any assorted,” acknowledged Suzy Deering, chief advertising and marketing officer, Ford Motor Company. “We main a campaign that brought the spirit of Mustang to existence in some of the compelling, moving scheme possible.”
Mach-E vs. The entire lot includes five short video clips developed in collaboration with BBDO NY and 1stAveMachine administrators Aaron Duffy and Bob Partington. The first video highlights the Mach-E’s readily-accessible torque by pitting the automobile against gravity, specifically a falling chandelier.
The 2nd video is pointing out the Mach-E’s spectacular vary. Ford’s most modern EV is on hand in single and twin-motor configurations with either an in vogue or prolonged-vary battery pack.
The Mustang Mach-E Top class, in explicit, has an EPA-estimated 300 miles of vary, however what does this all mean? Gaze as the Mach-E point out its wares against a rocket.
The third video united statesthe entertainment ingredient by pitting the Mach-E’s over-the-air-updates (OTA) capabilities with a cellular pit crew harnessed to the mattress of a truck.
Ford claims OTA updates squawk the skills of a pit crew to your Mustang Mach-E. We don’t discover out about that, nonetheless it’s the first time we’ve viewed a rolling pit crew create tire modifications on the wait on of a truck (catch that, Fast and Mad!).
Dr. Emmet Brown of Befriend to the Future is the undisputed pioneer of charging a automobile the utilization of lightning. On this electrifying fourth video, scrutinize the Mustang Mach E and its DC rapid-charging capabilities straggle head-to-head with a 12-foot Tesla coil.
The 2021 Mustang Mach-E is equipped with a 15.5-hotfoot portrait infotainment mask powered by some of the new-skills SYNC 4 with A.I. finding out capabilities.
It would possibly perchance well probably probably figure out your using habits while proactively adapting to your using preferences. But is it dapper enough to point out the variation between the same twins?
We’re quiet anticipating extra facts in regards to the Mustang Mach-E GT, the first high-performance electrical automobile from Ford. The GT mannequin has two electrical motors pumping out 480 horsepower and 600 pound-toes of torque, while a elevated-spec GT Performance Mach-E has 634 pound-toes of torque and zero to 60 mph in 3.5-seconds.