Keosha Burns is a seasoned marketing executive who has lately taken on a brand recent position at JPMorgan Hotfoot: executive director, senior advisor, neighborhood and practical lending. That blended skills is why we invited her to divulge at steal.marketing on the panel: Marketing to Reach a Diverse Target market.
In her recent position, which she assumed in March, Burns is working to spice up homeownership in underserved communities. Previously, Burns used to be vp of public family participants at Hotfoot House Lending, where she led the firm’s PR, media and influencer approach.
Prior to Hotfoot, Burns used to be director of public family participants at CoStar Community and he or she spent larger than four years at Fannie Mae, where she used to be senior supervisor of media and exterior family participants. At some level of her tenure Fannie Mae, Burns’ crew obtained the In-House PR Personnel of the Yr award from PR Week.
Burns will join Jake Fehling, vp of marketing at Motion Mortgage, to divulge about how lenders can welcome recent prospects, purchasers and colleagues as they boost their reach.
To boot to to Burns, HousingWire’s fourth-annual steal.marketing match will feature experts inquisitive relating to the specifics of mortgage and right estate in a deem bid market. Whereas appetite for refinance loans might possibly presumably perhaps perhaps furthermore tumble in the second half of of the year, a wonderful demographic wave of first-time homebuyers is taking a gape to enroll available in the market — assuming they’ll gain a apartment to deem.
Loan marketing is a bustle: The lender that gets there first with the most straightforward provide has the most straightforward probability of a success the borrower. Join our expert panelists to be taught the vogue that you just might possibly perhaps earn to your customer mercurial along with your simplest provide – and rep their change for one other loan length of time.
Offered by: Deluxe
The challenges of helping patrons change into house owners on this housing market is why we’ve designed steal.marketing spherical “All Eyes on Bear.” A couple of of our sessions encompass:
- Winning in a crimson-sizzling deem market
- Constructing a deepest imprint
- Explicit sessions on LinkedIn, Instagram, Clubhouse and TikTok
- and more!
The match will feature a keynote by celebrated speaker coach René Rodriguez. Rodriguez, CEO of Volentum and creator of the AMPLIFII Influencer events, will lead a fingers-on workshop on straightforward systems to almost apply his proprietary AMPLIFII Formula to construct maximum affect. People will plod away with at present appropriate abilities that they’ll spend in their day-to-day work.
The steal.marketing summit is designed for our HW+ participants, who earn earn admission to to all HousingWire top price swear, along with events, articles, an unfamiliar Slack neighborhood, and more. No longer a member? That you just might possibly furthermore register for HW+ membership and register for the summit here, or earn match-most effective earn admission to to your firm or crew here.