This week the LEGO community unveiled a fresh two-myth flagship retail store on Fifth Ave. in Contemporary York Metropolis, promising an all-fresh personalized and interactive taking a realizing ride. The fresh retail format in this store will construct bigger to bigger than 100 retail outlets shortly.
So, what’s so particular about this fresh store? Rather then the reality that LEGO assembled a two-myth LEGO store within the center of Fifth Ave., potentialities will procure a certain ride as they stroll the larger than 7,175 sq. feet of retail assign. Factual don’t try to stir around in these fresh LEGO Adidas shoes.
LEGO added the entire lot from a Brick Lab, a storytelling table, a “tree of discovery” made from 900,000 bricks, and a LEGO mosaic maker dwelling. There’s even a LEGO Statue of Liberty that greets you on the door.
The corporate considers this flagship store its fresh “retailtainment” theory, chubby of leisure and retail items in every single direct. The video below gives you an belief of what to now stay unsleeping for earlier than you consult with.
While it’s no longer a lifesize LEGO Lamborghini Sián FKP 37, the store does dangle a glorious chubby-size LEGO Taxi cab you would possibly possibly possibly possibly sit in for a photo. As you would possibly possibly possibly possibly realizing, it’s about the general leisure ride as noteworthy as it is the taking a realizing.
“While our existing store format has been very successful, we’re evolving it to present a enhance to tag like and contain memorable experiences folk will focus on long after they toddle away,” said the corporate’s Chief Industrial Officer Colette Burke. “We desire folk to stir into our retail outlets and in fact feel immersed in a world of LEGO bricks.”
If you happen to’re in NYC, tickets for the Brick Lab price $15 and would possibly possibly possibly properly be booked in reach at LEGO.com. The fresh LEGO Retailer opens at 11 a.m. ET on Friday , June 25th, at 636 Fifth Avenue, Contemporary York Metropolis, Contemporary York 10020. And have to you don’t are living any place on the subject of Contemporary York, don’t fright because LEGO will soon construct bigger this storefront belief to various retail areas.
by potential of TheBrickFan