November 18, 2021 by Digiday Awards
The 2021 Digiday Know-how Awards acknowledge the companies advancing the digital media replace by fostering tech-focused innovation over the final yr — particularly, the kind that powers relevant and personalized advertising and marketing.
This yr’s winners helped brands force performance and form contemporary audiences. Partnerships leaned into tactics that integrated testing non-addressable ways to force site visitors and subscriptions with excessive-quality media and leveraging influencer networks and files-driven relate methods to take sales. Winners also tackled privacy challenges, innovating to help advertisers reach excessive-be aware users on cell gadgets in the wake of Apple’s most up-to-date anti-monitoring aspects.
This yr, LivePerson is one of many judges’ picks, taking dwelling the Most efficient E-Commerce Know-how award for their AI-driven expertise platform. LivePerson’s tech permits brands to work along with customers thru chat experiences effectively. It is going to be utilized to SMS, WhatsApp, Facebook Messenger and Apple’s Messages app, as effectively as to brands’ websites and apps. LivePerson helped a diamond retailer, which noticed lowering foot site visitors in shops staunch thru the pandemic, bridge the gap between its digital and physical retail experiences and better take care of customers. This offered customers with more flexibility to hold where and the plot in which they wished and elevated sales by better than 110% yr over yr.
For the Most efficient Gross sales Automation Tools and Platform class, Drift secured a take for their AI-powered chat instruments that help marketers grow income and enlarge customer lifetime be aware. Drift helps corporations reach people searching for products/services and take care of with them per their preferences via a Digital Selling Assistant (VSA) chatbot. Okta, an identity administration company, aged Drift’s VSA to succeed in out to potentialities and route present customers to relevant toughen groups, which accelerated conversions, taking pictures leads and identifying licensed sales alternatives.
When it came to the Most efficient Social Analytics Platform class, Hootsuite claimed the award based totally totally on its capacity to form brands with important social listening files to help them modify methods and meet the altering wants of their customers. Clarins UK labored with Hootsuite to love a flash shift its digital intention in the face of store closures and elevated on-line presence staunch thru the pandemic. Clarins aged insights from Hootsuite’s platform to develop a social advertising and marketing intention that appealed to money-strapped customers, doubling on-line development on the fracture of 2020. Their social adverts drove thousands of region visits with click-thru charges that exceeded benchmarks.
Detect the complete winners of the 2021 Digiday Know-how Awards under — including a transient rundown of the programs and insights into why they obtained and what advertising and marketing groups can be taught from them. Accumulate the complete e book here.