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Media industry platform Maven adopts Verizon’s identity solution

As the brand new mixture of competition and collaboration between identity solutions persists, main media industry firm Maven has opted for Verizon Media’s ConnectID to maximise performance of first-birthday celebration recordsdata.

Maven affords expertise and industry companies to over 140 media brands in conjunction with Sports actions Illustrated, Historical previous and TheStreet. This is able to even be leveraging ConnectID all the scheme thru its rotund portfolio. Verizon’s solution reaches 148 million deterministic customers thru first-birthday celebration recordsdata along with 400 million new devices.

Why we care. Talking to an viewers of trade guests on Wednesday, The Trade Desk’s Jeff Green said he did no longer depend upon or need Unified ID 2.0 (developed by The Trade Desk) to be the highest, universal identity solution for the open web.

He’s getting his need, as main media companies and publishing networks produce their alternate alternatives amongst the rich decision out there.

About The Writer

Kim Davis is the Editorial Director of MarTech. Born in London, nonetheless a New Yorker for over two a long time, Kim started covering mission instrument ten years in the past. His journey encompasses SaaS for the mission, digital- advert recordsdata-pushed city planning, and functions of SaaS, digital expertise, and recordsdata in the selling rental.

He first wrote about marketing expertise as editor of Haymarket’s The Hub, a real marketing tech websites, which therefore became a channel on the established instruct marketing impress DMN. Kim joined DMN just correct in 2016, as a senior editor, changing into Govt Editor, then Editor-in-Chief a bunch he held until January 2020.

Forward of working in tech journalism, Kim changed into once Affiliate Editor at a New York Events hyper-native news space, The Native: East Village, and has beforehand labored as an editor of an academic e-newsletter, and as a music journalist. He has written a few of New York restaurant reports for a non-public weblog, and has been an occasional guest contributor to Eater.


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