Must Global Beer Firm Molson Coors Enter the Cannabis Drinks Industrial?

October 19, 2021

In early 2019, global beer firm Molson Coors was exploring easy recommendations to enter the hashish beverages enterprise. At the time, hashish had no longer yet been legalized in Canada. Within the beginning the firm had deliberate to examine a couple of merchandise in a miniature geography in Canada to search for if there’ll likely be a viable market opportunity. However the team charged with growing an entry approach urged a more aggressive switch: pulling ahead $65 million to make a facility in Canada to possess hashish beverages and preserve first-mover profit. That surprising alternate in direction gave then-CEO Sign Hunter cease. Must he approve the search files from, or push the team support to the distinctive, more conservative idea?

Harvard Industrial College senior lecturer Derek van Bever and Stephen P. Kaufman (MBA 1965) discuss balancing exploitation and exploration within one of the most enviornment’s prime brewing corporations within the case, “Past Beer: Brewing Innovation at Molson Coors.”

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