What perfect took place? Qualcomm announced it’s a long way changing the Snapdragon branding. In addition to the marketing discipline cloth, the chip manufacturer acknowledged it would possibly per chance presumably presumably have interaction the “Qualcomm” from the chip names and modify the numbering machine. We aloof don’t know the fresh naming blueprint, but the firm promised extra files at its upcoming flagship SoC announcement on November 30th.
Qualcomm has been the utilization of the similar naming and numbering blueprint in its SoCs since 2013, but it looks it’s time to commerce that. The chip manufacturer announced a Snapdragon rebranding is coming, and this can first seem on its fresh SoC, put to be unveiled on the Snapdragon Tech Summit on November 30th.
From the marketing discipline cloth to the naming of the upcoming Snapdragon SoCs, there can be noticeable changes in how Qualcomm identifies the Snapdragon impress. One of basically the most noticeable can be the elimination of “Qualcomm” from chip names. We will aloof sight Qualcomm linked to Snapdragon chips, but much less steadily than it vulnerable to be.
One other noticeable commerce can be the three-digit numbering machine we’ve been accustomed to seeing in Snapdragon SoC mannequin names. From now on, Snapdragon chips can be identified by a single-digit series and period, matching the naming of assorted Qualcomm products. The recently announced SoCs would possibly presumably presumably be the final ones that comprises the outmoded naming convention.
In addition to the assorted naming constructions, the fresh marketing discipline cloth will consist of a fresh dispose of on Snapdragon’s “iconic fireball,” fresh badge designs with a extra smartly-liked and minimalistic see, and the introduction of fresh representative colors (nighttime, gunmetal, nickel, Snapdragon purple, and gold).
The rebranding can even commerce what products will belong to Qualcomm’s gold portfolio, which the chipmaker will now use completely for high class-tier products. Furthermore, all fresh Snapdragon products will purple meat up 5G, doing away with the grasp to point out which chips purple meat up it. In the ruin, all Qualcomm products of the car portfolio will now characteristic the Snapdragon impress on the “platform and journey layer stage.”
Qualcomm said it would possibly per chance presumably presumably detail how the fresh chips are named on the Snapdragon Tech Summit, scheduled for November 30th at 3: 00 pm PST, when the chipmaker publicizes its fresh top-tier SoC. Qualcomm posted a teaser showing the figure eight in all manners and kinds that would give some clues as to what it has in mind for future branding (above).
In linked files, Qualcomm’s rival MediaTek launched the Dimensity 9000 SoC, hoping to withhold its growth as it retains eating the competitors’s market share. This chip must always rival Qualcomm’s upcoming flagship SoC, but it’s aloof too shortly to dispose of facets on which one is largely the most intriguing option.