Robeks Heads in Fourth Quarter with Rating Sales Momentum

Robeks Heads in Fourth Quarter with Strong Sales Momentum

Digital ordering, transport, menu innovations and original franchise agreements are propelling increase as company celebrates 25th anniversary

Robeks Heads in Fourth Quarter with Strong Sales MomentumLos Angeles, CA  (RestaurantNews.comRobeks, the destination for creatively crafted contemporary smoothies, juices, bowls, and top class toasts, kicks off the fourth quarter of 2021 with valuable sales that do aside the logo no longer off direction to abolish a few of its best doubtless sales and unit increase within the logo’s 25-twelve months historic past. Robeks reasonable unit quantity (AUV) is now topping at $977,000*, a 27% jump twelve months over twelve months and further importantly a 35% develop over 2019.

The company navigated the Covid-19 disaster with pivotal changes to raised motivate guests and presents a rep to franchisees thru a animated time. After the initial shock in March of closing twelve months, the logo rapidly obtained motivate on its toes.

“Our sturdy momentum returned within the latter half of of 2020 with our guests turning to more fit choices and embracing digital ordering and take-out. This has carried smartly into 2021 and the momentum is no longer slowing. We are opening further original locations this twelve months,” mentioned David Rawnsley, Robeks’ president.

To better motivate guests, Robeks streamlined online ordering, contactless gain up and started working with third-occasion transport apps to plot obvious guests can also journey Robeks wherever they are. A original and improved app launched this summer to present guests the ease of ordering and win admission to to their rewards they crave.

“Delivery has long past from 1% to bigger than 20% of our total sales quantity and simplest continues to grow with the original app,” Rawnsley defined.

As the pandemic deepened, Robeks worked with franchisees to enforce stringent security protocols and gradually prospects returned in earnest. Rawnsley desired to make certain that that that smartly being requirements for all franchisees would be taken care of by sourcing masks and plexiglass barriers, at company expense.

These immediate decisions and ongoing proactive efforts comprise allowed the logo to successfully navigate the challenges of the past twelve months. The second half of of 2021 brought double digit reasonable increase every month, and this resiliency attracted the attention of doable franchisees.

Greater than 17 franchise teams signed offers for 22 Robeks gadgets since the pandemic started. The company expects to commence 14 locations in construction or already commence., a almost 20% increase rate. These original locations will commence in existing markets admire Los Angeles, Ohio and Connecticut and original markets bringing Robeks contemporary juices, smoothies, and top class toasts to original smartly being-aware patrons.

Robeks Heads in Fourth Quarter with Strong Sales Momentum

This momentum additionally attracted multi-unit franchisees in original markets and the logo now has plans to commence in Denver and Salt Lake Metropolis in early 2022.

“COVID-19 has taught a substantial amount of us the importance of prioritizing our smartly being over all the pieces else,” mentioned Rawnsley. “As a result, now we comprise seen the impact in our sales as prospects survey out smartly being-centered menu choices that also taste grand. Customers comprise additionally change into extra chuffed navigating the COVID-19 atmosphere. These two factors blended comprise resulted in a substantial 2021 sales increases relative to closing twelve months.”

Primarily based totally on the logo’s Vice President of Marketing, Mitch Baker, Robeks’ original menu gadgets outdated to the pandemic couldn’t were extra heading within the appropriate path.

“We presented original superfood merchandise upright originally of the pandemic, so our timing became once plot on,” mentioned Baker. “We then moved a few of our other merchandise to the front of the line with a national campaign centered on smartly being and wellness featuring the “Immunity Community” theme. This resonated smartly with our patrons because it gave us the chance to focus on the general smartly being advantages of Robeks and these merchandise in particular.”

Nonetheless the smartly being scare isn’t the excellent component positively impacting Robeks’ franchising prospects. Greater than 110,000 eating locations comprise closed since the considerable light of the pandemic. This leaves unhurried hundreds retail dwelling and underserved communities. With a shrimp retail footprint and a smartly being-centered offering that’s extra relevant than ever, Robeks is smartly-positioned to capitalize on it in a technique that will catapult its incoming franchisees to the forefront of the financial recovery.

“We’ve vastly elevated our investment in our knowledge-driven plot selection platform,” mentioned Rawnsley. “We’re in a loads better plot to assist franchisees salvage the appropriate plot inner their change space. We’re anxious to pair this tool with the upright candidates to search out the glorious locations for stamp original Robeks franchises. There’s a minute little bit of magic while you win the upright franchisee within the upright store.”

With a shrimp, nimble footprint in retail spaces, menu offerings that entice straight away time’s smartly being-obsessed client, and the tech in residing to compete within the transport/takeout dwelling while finding original franchisees the appropriate conceivable locations, Robeks is smartly positioned to grow its family of franchisees.

The Avenue Ahead

With 25 years within the enterprise and an idea that’s now constructing momentum faster than ever, Rawnsley and Baker mentioned Robeks is accurate getting started with innovations. The emblem overhauled its cell ordering app to the motivate all franchisees, and even presented some suave original menu gadgets that provide grand, filling meals with out a good deal impacting the stores’ overhead or complicating the menu.

The rollout of original top class toasts topped with contemporary avocado, alongside with sweet and fine choices, has brought a brand original buyer execrable taking a peep to wholesome, yet heartier choices.

“The particular great thing about Robeks is that now we comprise folk that prolong right here each day for a assorted food item,” mentioned Baker. “You’d win bored of a burger and fries each day, however that you just can also attain right here for a recent juice, smoothie, a lemon ginger shot or an acai bowl and then strive some avocado toast. Now we comprise ample offerings that enable folk to eat right here each day and clean feel grand.”

Robeks Heads in Fourth Quarter with Strong Sales Momentum

About Robeks

Celebrating its 25th anniversary this twelve months, Robeks is a forerunner within the healthful juice and healthful smoothie category the use of fruits and greens at the peak of their freshness for a delicious taste and quality vitamins. Also known for its contemporary Acai bowls and now adding top class toasts, Robeks continues to innovate with creatively crafted flavor combos with contemporary, top quality factors that plot folk chuffed. With bigger than 100 locations commence and in pattern all the best doubtless plan thru twelve states and the District of Columbia, Robeks continues its stellar increase with franchise alternatives in gain markets all the best doubtless plan thru the country. For added knowledge, consult with

This number represents the reasonable accumulate sales for the head 25% stores for the 52-week length ended 6/27/2021 (“Fiscal Interval”). See Merchandise 19 of our Franchise Disclosure Document (FDD) for extra knowledge, including accumulate sales date for all stores for all extinct Robeks stores in operation at some level of the Fiscal Interval. Your outcomes can also vary.


Barbara Caruso


[email protected]

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