Take into accout all of these iPhone nano rumors that kept surfacing year after year between 2009 and 2012? None of them ever came accurate. Apple by no technique made an iPhone nano, and the smaller, sensible iPhone came several years later. Naming scheme apart, Apple did initiate the iPhone SE line of sensible iPhones. It also made an iPhone mini for the first time closing year. However a novel Steve Jobs electronic mail that surfaced due to Yarn and Apple’s ongoing correct fight presentations that the iPhone nano name used to be very great precise.
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It wasn’t till March 2016 that Apple launched the extra sensible iPhone SE. Beginning at $399, the first-gen iPhone SE used to be in most cases an iPhone 6 in an iPhone 5s physique. It used to be also a nightmare for Android competitors. That nightmare handiest got worse in spring 2020 when Apple supplied the third SE model within the sequence. It has the the same name and starting imprint, however ingredients a extra novel scheme with the power of an iPhone 11. And the phone absolutely killed the competition closing year. The handiest thing conserving it support from doing extra injury used to be its 2017 scheme.
All that is to notify that Apple did observe by on its less dear iPhone technique, correct cherish these 2011 rumors claimed. And it’s a scheme that Steve Jobs had planned all along.
The Steve Jobs iPhone nano electronic mail
The Steve Jobs electronic mail that The Verge stumbled on within the Yarn vs. Apple evidence pile isn’t the first such doc to enlighten intriguing tidbits about the interior workings at Apple. As soon as you read it, it’ll be determined who brought this electronic mail into the suit and for what scheme. Here’s something Jobs jotted within the October 24th, 2010 electronic mail: “tie all of our products together, so we extra lock customers into our ecosystem.” That’s the form of bullet level in an ancient to-attain checklist that Yarn will spend in opposition to Apple in a court of law.
However the iPhone nano bit is the extra attention-grabbing one. When Jobs wrote the electronic mail, Apple’s latest iPhone used to be the iPhone 4 that had launched that June. Apple would unveil the iPhone 4s on October 4th, 2011, a day earlier than Jobs passed away.
When the Apple co-founder wrote this knowing in October 2010, he integrated the iPhone nano into Apple’s 2011 iPhone technique. The scheme used to be to “produce [a low-cost] iPhone model in step with iPod contact to interchange 3GS.”
Later within the electronic mail, Steve Jobs wrote below “iPhone nano knowing” two issues: “imprint scheme” and “imprint model (and/or renderings).”
This indicates Apple basically wanted a less dear iPhone model to compete in opposition to entry-level and mid-differ Androids. That’s even supposing the iPhone 3GS used to be silent on sale alongside the iPhone 4.
It also tells us that Apple had an iPhone nano scheme on hand. Jony Ive would internet doubtlessly confirmed it to everyone — or he had confirmed it. We’ll by no technique know what befell at that assembly.
However the Steve Jobs electronic mail indicates that the latest iPhone SE sales success used to be long within the making at Apple. And that every these iPhone nano reports had been in step with true indispensable choices from interior Apple.