Stojos Are the Crocs of Reusable Espresso Cups

Here is Extremely Counsel, a column devoted to what other folks within the food alternate are smitten by eating, fascinating, and searching for accurate now.

Every morning, my husband and I’d wake up at 5: 30 a.m, frantically pull on our metallic-toed boots, blouse our trousers, and rush in regards to the residence in discontinuance to darkness, gathering last-minute provisions earlier than our shuttle to the naval heinous the place we work. Ryan would beget his mug of espresso to the very brim and he’d tag, helter-skelter, down the steps of our residence, sloshing murky liquid onto the stairway carpeting.

More liquid would splash on our force to heinous. I’d admonish him: Bag a dash mug. He’d respond: Pointless. A atomize of $30. We recycled this alternate time and again till we couldn’t undergo the quantity of espresso on the bottom of our Ford. One last petty squabble over spilled espresso convinced him to depart Nordstrom Rack in some unspecified time in the future with a resolution: a 12-ounce, synlawn-green, collapsible Stojo cup.

I used to be impressed. Now not like my stainless metallic thermos, the cup with out anxiety collapsed into a spherical disk sufficiently itsy-bitsy to slot within the pockets of our Navy Working Uniforms. This characteristic by myself convinced me to prefer myself one, too. On especially busy days, we might perchance well well also crush our espresso and then, literally, crush the food-grade silicone cup for stowage—a necessary characteristic on ships, the place there might perchance be by no intention adequate residence. In my husband’s knowing, even necessary adequate to clarify the already cheap tag of $15.

The Stojo cup is no longer current. The corporate was based in Novel York in 2014 by a team of dads who wished a sustainable future for their kids. (As successfully as to its being reusable, it’s freed from BPA, BPSs, phthalates, lead, and adhesives.) Nevertheless since we’ve started the employ of our Stojos, I’ve seen them pop up incessantly on the Instagrams of planet-saving, far-off-working, cropped-cardigan-wearing 20-somethings who match their nail polish to the cups’ muted colorways. Even when we hadn’t sold our Stojos to earn style statements, I felt on-constructing carrying around my child blue collapsible cup. The rise of the Stojo is comparatively esteem that of the Croc: Both previously primary, unremarkable dad products which are now staples of every hip cupboard and closet. Trending or no longer, we esteem our Stojos and we’ll be the employ of them for years to intention support. I’m sure our Ford (and the planet) will thank us.

Now beget that Stojo up:

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