The attach now for storage? Hitachi, IBM and Pure Storage

Share II: Storage seller strategy within the cloud expertise: Hitachi, IBM and Pure Storage. We snapshot the precious six hardware makers, as they capture issues to the cloud and as-a-provider devices

Antony Adshead


Published: 06 Apr 2021

In this 2nd article of two, we stare upon Hitachi, IBM and Pure Storage.

The cloud and consumption devices of procurement are extremely indispensable for these three, too. But with interests in industry manner past IT (Hitachi) and an unlimited products and providers – and mainframe – infrastructure (IBM), two of these three throw a various profile from the assorted giants we checked out previously, Dell EMC and HPE.

In the interim, Pure is a pure storage participant, and like NetApp, makes a play in the direction of containers but additionally secondary storage use conditions.


After Hitachi’s ditching of the Recordsdata Programs fragment of its branding and adoption of the Vantara suffix, it perceived to veer away from a valuable storage focal point.

Hitachi is a orderly organisation with industry manner past correct IT, and the transfer perceived to portray it scaling support on enterprises to consider of specialised storage systems for orderly industrial users – but closing yr it went some manner to coming support in the direction of the datacentre all all over again.

In April, the vendor expanded its flagship Virtual Storage Platform (VSP) with the E990 midmarket array, an NVMe-equipped enterprise version of a storage diagram that Hitachi Vantara has supplied largely to heavy industry in most modern years. It scales to 1.4 PB in 13U of rack divulge.

In December, it expanded the toll road-up extra with 2U E590 and E790 devices. The recent Hitachi storage arrays every scale to 360 TB of raw NVMe flash. The seller also added a Hitachi HNAS 5000 file appliance with hardware-enabled recordsdata reduction, and previewed Hitachi Virtual Storage as a Provider consumption pricing.

An update in June to the flagship Hitachi Storage Virtualization Working Machine (SVOS) added toughen for instrument-defined storage on commodity servers. SVOS became previously supported by diverse suppliers’ hardware, but simplest by skill of the VSP controller.

In July, Hitachi Direct Platform G-11 object storage nodes beget been refreshed with startup WekaIO’s parallel file diagram.

This yr, the firm previewed its plans to handle the increasing use of continual storage for Kubernetes containers. Fancy diverse suppliers, it has a consumption model, EverFlex.


IBM is one more seller whose reach goes manner past storage. If not as a ways into industry as Hitachi, its mainframe industry does beget some specialised market niches with reference to to itself.

That mentioned, it is a ways on the opposite hand area to a pair relax winds when it comes to the decline of on-premise storage. Fancy others, it has its cloud products and providers and a pay-as-you-scoot instruments model in Storage Utility.

Its storage product choices this past yr beget incorporated the recent IBM Elastic Storage Machine (ESS) 5000 recordsdata lake, which is in a position to up to 55GBps throughput in an eight-disk enclosure node. The product is aimed at recordsdata sequence and longer-duration of time storage wishes.

IBM also built an enhanced version of its IBM Elastic Storage Machine 3000, which enables salvage admission to and records high-tail between IBM Spectrum Scale and object storage, every on-premise and within the cloud.

In the interim, IBM is within the course of rebranding all its storage systems to FlashSystem, with the exception of its mainframe products.

The FS 5200 headlines the recent FlashSystem 5000 family, while diverse FlashSystem additions embrace the 2U FS 5015 and FS 5035 hybrid arrays that combine SAS SSDs and spinning disk. The 2U FlashSystem devices signal the section-out of IBM Storwize arrays.

Outcomes for the firm’s cloud and records platforms bucked the total downward pattern, led by Crimson Hat’s choices, most particularly OpenShift and Crimson Hat Endeavor Linux (RHEL).

Pure Storage

Pure Storage is extra-or-much less a storage pure play, like NetApp, and so has a tantalizing focal point on the longevity of its market.

It has pay-as-you-scoot within the cloud with Pure as a provider and on-premise by skill of its consumption model, Evergreen.

It’s also very noteworthy focussed on providing possibilities with the skill to work between datacentre and the cloud.

Applications-wise, it is a ways focussed on customary IT issues that embrace excessive-performance major workloads, including by skill of virtualisation and containers, as properly as analytics and secondary storage use conditions equivalent to recordsdata security.

Its Pure Storage Cloud Recordsdata Providers and products aim to provide possibilities an on-ramp to hybrid- and multi-cloud. It involves Cloud Block Retailer, which affords Pure Storage ability within the cloud (AWS and Azure); CloudSnap for AWS, which is a suite of cloud replication products and providers built into Pure’s FlashArray hardware; and StorReduce, which brings object storage recordsdata deduplication.

On the containers entrance, Pure made a indispensable play by buying for container continual storage and records security seller Portworx for $370m in 2020.

Closing yr, it also teamed up with backup product maker Cohesity to provide bundled flash with backup that goals at fleet restoration, particularly with organisations that want to salvage better from ransomware attacks.

On the hardware entrance, it has FlashArray//X for major storage and excessive-performance workloads.

Late in 2020, the firm upgraded its ability-focussed FlashArrayC// to manufacture use of elevated-ability quad-diploma cell (QLC) flash drives.

With its FlashBlade product fluctuate Pure is aiming at pioneering excessive performance file and object storage for the likes of excessive performance computing and AI as properly as recordsdata security with the aptitude to restore fleet from flash media.

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