The craft beer bar is pursuing expansion into fresh markets following explosive insist.
Tampa, FL (RestaurantNews.com) After securing 19 fresh franchise deals and shattering AUV insist info in the first half of 2021, The Brass Tap, the nationwide near to 50-unit craft beer franchise, is planning to make on its fresh momentum for even more insist in the 2d half of the twelve months.
The Brass Tap’s AUVreached near to $2 million in 2021’s Q2, due in phase to a sequence of fresh openings savor the Modesto, California residing. The unit pulled in a gap week income of $79,000, environment a fresh firm chronicle.
“We are proud to be a brand that turned into in a situation to search out success proper via the COVID-19 pandemic, and we are enraged to proceed to glide that wave,” acknowledged Chris Elliott, CEO of The Brass Tap. “Our chronicle insist is a testomony to the laborious work of our franchisees and our dedication to bag world-class service across the nation.”
The emblem anticipates a continued pattern of rapid expansion, on account of of its surging buyer pork up right this moment areas.
The annualized AUV for The Brass Tap has elevated by more than six figures in every of the past three years. The franchise elevated its annualized figure by $400,000 from 2019 to 2020, a soar four times elevated than its develop in the outdated twelve months. The craft beer chain’s anticipated AUV is heading in the correct route to extra this rising pattern, on account of of favorable franchise regard by patrons and a selection into key markets.
The franchise has signed 19 fresh deals this twelve months on my own. The firm has also viewed a 6% develop in comps compared to 2019 and a 13% develop when put next to its 2d quarter of industry true two years ago.
“We had a range of stable outcomes prior to now few months throughout our industry model, and our immediate success this twelve months has helped lay a framework for more expansion. We are in any case even more equipped to take dangle of on challenges,” Elliott acknowledged.
Houston and Dallas are main markets the firm has targeted for brand fresh prospective areas, and The Brass Tap has obtained more than one franchisee applications in every city, some deals targeting as many as 5 units. Here is as well to to the already staggering quantity of multi-unit deals it has inked prior to now various months.
“We are overjoyed to behold our present areas doing so successfully, but we are equally desirous regarding the inquiries we now maintain obtained from diversified folks searching for to affix in as a franchisee,” acknowledged Jamie Cecil, vp of franchise pattern for The Brass Tap. “We are in constant contact with more cities and more merchants that can perchance well push our industry to even extra heights, and a range of those contacts are in markets where we’ve hoped to develop for a in any case very long time.”
*$1,900,000 refers back to the highest quartile of The Brass Tap device.
About The Brass Tap
The Brass Tap is a Tampa-essentially based mostly craft beer bar and leisure venue known for its extensive localized brewery offerings, distinctiveness cocktails and premium wines paired completely with a dangle menu of upscale shareables. Every residing gives a obvious house for social gatherings and leisure, with an unparalleled atmosphere created via dwell tune, minutiae, sports activities, distinctive beer tastings and tap takeovers. For more than 10 years, The Brass Tap has equipped franchise alternatives to licensed operators, continuing to develop its family of near to 50 bars in 16 states. For more info, seek the suggestion of with http://thebrasstapfranchise.com.