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Valeo swoops in to score UK meat snacks big

Consistent with Valeo – which produces manufacturers comparable to Kettle chips, Jacob’s biscuits, Odlums flour and Rowse honey, amongst others – the roam-on of NWFE will add approximately £25m in annual sales.

NWFE has expanded impulsively thru acquisition in contemporary years – snapping up Meatsnacks Community in 2018 – and this present day is one amongst the leaders within the UK jerky and biltong section, with a colossal portfolio that capabilities manufacturers be pleased Kings, Wild West, Speyside and Cruga, moreover to a range of top charge non-public heed items.

The company employs around 120 workforce at two vegetation in England and Scotland. James Newitt – who cofounded Meatsnacks Community – will continue to handbook the company below the brand new possession. On the assorted hand, NWFE will turn into section of Valeo Meals Snacking Division, in a roundabout way reporting to Ashley Hicks.

Fearless insist approach

“NWFE is a mountainous addition to our vast portfolio of leading food manufacturers and is per our ambitious insist approach,”​ said Seamus Kearney, crew CEO of Valeo.

“The acquisition of NWFE provides a new and very true dimension to our snacking industry and we are very livid in regards to the insist doable of NWFE’s portfolio of on-pattern protein snacks and the assorted to additional relish the meat snacks category.”

The NWFE acquisition is Valeo’s 19th in slightly over a decade, rising into a prime participant within the worldwide food markets of the UK, Ireland and Europe with crew-huge revenues of over €1.2bn. Its most modern deal was once in January when it sold German company Schluckwerder, a confectionery manufacturer known for its Lübeck marzipan sweets.

NWFE MD James Newitt added, “We known Valeo Meals as the fitting strategic fit to leverage additional distribution alternatives in all channels, particularly World and Comfort moreover to profit from a more holistic and localised possession. The team are livid, with the make stronger of Ashley Hicks and the broader Valeo team, to jog up our insist approach which contains some thrilling NPD.”

Valeo expects the transaction to ‘shut interior weeks’.

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