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Valiant Foods Debuts “Valiant Moves” Marketing campaign as a Platform to Champion Changemakers

The Leader in Plant-Primarily primarily based Rooster Kicks Off Valiant Moves Celebrating Olympian, Miles Chamley-Watson, and Other People Now not easy the Region Quo.

LOS ANGELESNov. 18, 2021 /PRNewswire/ — Valiant Foods, the leader in plant-primarily based chicken whose mission is to rethink and replace the animal chicken from our food map, introduced on the present time the commence of their latest platform, Valiant Moves. As a trace that’s dedicated to taking over an outsized downside and effecting certain alternate, Valiant Moves is a technique for the firm to specific its toughen for others doing the identical staunch by map of a extensive form of domains. The platform launches with Olympic Bronze Medalist and World Champion, Miles Chamley-Watson, a fencing athlete identified for tough the web page quo in and commence air of his sport. Moreover, Valiant Moves showcases a solid of trailblazers and the nontraditional approaches they’re taking to proceed the sector greater than they learned it.

The guts piece of the commence is a docu-style movie and photograph sequence that comprises Miles Chamley-Watson. From tough conventions in fencing to constructing moves within the rage replace, Miles Chamley-Watson has consistently solid his believe direction in his career. This movie is produced by Honor Society, directed by Molly Shiot, acclaimed director and creator of “The Unsung Heroines,” and the shots were shot by esteemed photographer Raven B Varona, who’s worked with the likes of Beyoncé and Nike.

“I am honored to partner with Valiant on this initiative and to support converse attention to pioneers constructing alternate in their communities,” said Miles Chamley-Watson. “What evokes me about working with Valiant is that we believe now the particular identical mindset and morals. We prefer to manufacture extra than disrupt our respective areas – we prefer to alternate them fully. It’s absolutely the excellent match and right here’s staunch the beginning.”

“Valiant Moves is rooted in our mission to be unapologetically ambitious, unconventional and courageous in realizing the alternate we prefer to survey on the earth,” said Ross Mackay, CEO & Founding father of Valiant. “Miles exemplifies that spirit every inch he makes by breaking boundaries and dealing to map original norms on the earth of fencing. We couldn’t believe chosen a bigger particular person to commence this platform. And we’re enraged for the sector to satisfy these courageous other americans.”

While Valiant is centered on disrupting an replace that is unsustainable and negative to our feathered friends and health, its companions’ missions embody a differ of causes. The companions featured on this Valiant Moves campaign consist of:

  • Alex TaylorFounding father of Hoop York Metropolis, a females’s basketball committee devoted to closing the gender pay gap by map of community pushed initiatives and networking opportunities for females.
  • Alexis Mena: Co-founder, lead farmer and ingenious director of Universe Metropolis NYC, an aquaponic and metropolis farm replace incubator space redefining the importance of building a solid economy spherical our community by emphasizing agriculture, social endeavor, and community healing practices.
  • Frank Mena: Director of community affairs for Mastermind Connect, a men’s collective empowering progressive men of coloration to mark deep connections with their passions, greater self and community.
  • Michelle & Ollie CarreraCo-founders of Chilis on Wheels, a volunteer-inch vegan food reduction non-profit working to function veganism accessible to communities in need.
  • Michelle Tran: Founding father of Hover Over Abhor, a New York Metropolis primarily based non-profit that equips AAPI resistance to detest crimes by map of non-public safety devices, encourages community advocacy among childhood and offers healing from racial trauma by map of the Heal From Abhor Remedy Fund.

This platform marks the beginning of Valiant’s ongoing dedication to toughen courageous other americans by map of storytelling, choices and donations.

Valiant Moves is now live and is also explored at daringmoves.com. For extra info on Valiant Foods, search suggestion from Valiant.com and follow the trace on Instagram at @daringfoods.

ABOUT DARING

Valiant is the leading plant-primarily based chicken trace, founded with the mission of inserting off chicken from the enviornment food map. Backed by world celebrities love Drake and Naomi Osaka, the award-winning trace is widely available at national supermarkets love Total Foods, Walmart and Kroger, neutral retailers and on-line markets. For vegetarians, vegans and carnivores alike, Valiant is a correct 1:1 substitute for chicken that doesn’t compromise on taste or texture.

Valiant offers plant-primarily based chicken pieces seasoned in four flavor-packed signature spice blends alongside side Fashioned, Lemon & HerbCajun and Breaded. The plant-primarily based chicken is made with easy, pure draw and looks to be, cooks and tastes love its animal-primarily based counterpart. Valiant is non-GMO and excessive in protein, with 10-14g of protein per serving.

SOURCE Valiant Foods

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