Technology

Yieldmo, Quotient and InMobi be a part of this year’s Digiday Technology Awards nominees

The 2021 Digiday Technology Awards appreciate companies advancing the digital media alternate by fostering tech-focused innovation — specifically, the form that powers relevant and personalised selling. 

Among this year’s entries, selling expertise platform Yieldmo is serving to producers power efficiency and compose recent audiences.

Nominated for Absolute best Cell Marketing Platform, Absolute best Native Marketing Platform and Absolute best Cookieless Identification Platform, Yieldmo worked with education-tech platform Encantos to pick out with Spanish- and English-talking fogeys in its language immersion for kids’s merchandise. The partnership leaned into ways that incorporated testing non-addressable programs to power web site visitors and subscriptions with excessive-quality media. Yieldmo also worked with Ford on a Bronco campaign that prioritized machine studying and contextual focusing on to raise KPIs and optimize campaign efficiency. 

Digital media-tech firm Quotient is nominated for Absolute best Influencer Marketing Platform and Absolute best Attribution Tool. The firm’s influencer community and recordsdata-pushed bid material technique boosted gross sales for its health and sweetness effect partner all the method in which through reduction-to-faculty season. Quotient also partnered with Oreo to decide gross sales by the divulge of user-spending recordsdata, web bid online intelligence and take away-intent recordsdata to form personalised digital adverts and promotions. The campaign connected with millions of customers. 

Cell advert-tech firm InMobi is nominated for Absolute best Sell-Aspect Programmatic Platform and Absolute best Cell Marketing Platform. InMobi Alternate highlights the firm’s work, a two-sided market that lets in producers and agencies to know, establish, pick and compose their target potentialities in cell environments. That is highly valuable as companies rely on programs to realize excessive-value customers on cell units within the wake of Apple’s Restricted Advert Tracking characteristic, which requires all apps to compose user consent sooner than monitoring them.

As we wait to appear for which entries Digiday Media’s judges will remove for their a hit roster, here’s a search for in any appreciate of our finalists under: 

Absolute best Social Marketing Platform

Smartly.io

Stamp Networks – My Local Social

Soph.io – Sophi Social

Digicam IQ

Sidecar for Facebook & Instagram

Khoros

Absolute best Rob-Aspect Programmatic Platform

Pixability – PixabilityONE

Liftoff

Cognitiv NeuralMind

Bigabid

Playground xyz – Consideration Intelligence

Lasso

Absolute best Sell-Aspect Programmatic Platform

Publica

VIOOH

Intowow – Yieldbooster

33Across – Launch of Lexicon

InMobi Alternate

Beachfront

Absolute best CRM Platform

Wix Solutions

Lunchbox

Birdeye

Affinity

Moxtra

Cheetah Digital – Buyer Engagement Suite

Absolute best Influencer Marketing Platform

Quotient Social

Influencity

TAKUMI

Captiv8

Appropriate Influence Marketing Cloud

CreatorIQ

Absolute best Cell Marketing Platform

LoopMe

InMobi DSP

SlickText

Upstream – Develop

Yieldmo & Encantos

Ericsson Emodo

Absolute best Marketing Automation Platform

Constellation Agency – Alexia

Ziflow

Mailchimp & BetterSpaces

Klaviyo

PepsiCo

ActiveCampaign

Absolute best Marketing Analytics Platform

Tinuiti – Mobius

Upward push Interactive – Connex®

yellowHEAD – Alison

BlueOcean

Truthset

VidMob & Mammoth Fig

Absolute best Personalization and A/B Attempting out Platform

Clinch

Contobox & The House Depot

Qubit

Webeo

Advert-Lib.io

Skai and Rakuten Marketing

Absolute best In-Retailer Technology

Tailored Producers & 3DLOOK

Soundtrack Your Stamp – Launch of Soundtrack Unlimited

Absolute best Position Info Platform

Lastmile Retail — The BuyNearby™ Platform

Foursquare

Gravy Analytics

Uberall & INDIGO

InMarket

Blis and Kraft Heinz – Karvan Cevitam Signature Blends and Jumbo Marketing campaign

Absolute best Attribution Tool

Rockerbox

Energy Digital fueled by SPRnova™ – SPRnova™

TVSquared

TAKUMI, MullenLowe PR, and Security 1st

NOW and Nielsen – Nielsen Attribution

Quotient and Mondelez Exact Sweet (and efficient) OREO Success

Absolute best Affiliate Marketing Platform

Refersion

RevLifter

Partnerize – Finding Knix the Ideal Affiliate Solution

Absolute best E-Commerce Technology

OPTE – Precision Skincare Design

LivePerson – Conversational Cloud

Contobox & House Depot

Namogoo

Vendasta

Jo Malone London & Hoalition

Absolute best Gross sales Automation Instruments & Platform

Whisk

Groove & Sendoso

Groove & WealthEngine

Outbrain & Ogee

7-Eleven – Cell Checkout

Marchex

Absolute best Native Marketing Platform

AdAdapted

Outbrain – Smartads

Mirriad & Tecate

Yieldmo & Encantos

Podcorn

Yieldmo & Ford – Bronco Sports activities

Absolute best Monetization Platform for Publishers

Kevel – How Producers Order Advert APIs to Produce Personalized Advert Platforms

PubMatic – OpenWrap: Prebid As A Carrier

EX.CO & Hearst

1plusX – Axel Springer’s 1plusX first-occasion recordsdata partnership

Intowow – Yieldbooster

Playwire – RAMP: Income Amplification Managed by Consultants

Absolute best Subscription Platform

Piano

Zuora® for The Seattle Instances

Zephr

Omeda

Absolute best Buyer Info Platform

Contobox & The House Depot

BlueConic & HEINEKEN USA

Omeda

Amperity

Khoros

Tealium – Tealium AudienceStream CDP

Absolute best Info Administration Platform

1plusX Marketing Intelligence Platform – Axel Springer’s Media Influence doubles CPMs

Appropriate Influence – Appropriate Influence Marketing Cloud

Permutive & The Guardian

Tag AI

Semcasting

Omeda

Absolute best Video Advert Server

Tidy AdServer – Euro Cup 2020 – Vastly Scaled Server Aspect Advert Insertion for RMB

Publica – The Linked TV Marketing Platform

Beachfront – Convergent TV Advert Platform

Amagi Corporation – Amagi THUNDERSTORM

Aniview

CatapultX

Absolute best Social Analytics Platform

Hootsuite & Clarins UK

YouScan

California Life Sciences Affiliation (CLSA) and Precise Chemistry – The COR Covid Dialog Heart

Curacity

BrandTotal

Brandwatch – Land O’Lakes’ hotfoot with Brandwatch

Absolute best Cookieless Identification Technology

Yieldmo & Encantos

Adobe – Adobe Precise-time Buyer Info Platform

33Across – Launch of Lexicon

Yieldmo & Ford – Bronco Sport Marketing campaign

Cheetah Digital – Buyer Engagement Suite

Nano Interactive – Cramped Alternate Instrument

Absolute best Tag-On Technology

Synacor, Inc. – Cloud ID

Doceree Inc – Doceree

Mediavine – Develop.me

Absolute best Occasion Platform

Social Hour

ClassBento – Launch of ClassBento – Expertise Occasion Instrument for Artisans

LIVENow Media – LIVENow Live Occasion Platform for Dua Lipa’s Studio 2054 & The Gorillaz’ Tune Machine Live

Splash

Bizzabo

ON24 – ON24 & FFVA Mutual

Absolute best Linked TV/Streaming Video Administration Platform

Brightcove – Brightcove Beacon

Premion

Publica

Kaltura

Tremor Video

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